Uma das campanhas de artigos de moda de maior sucesso deste ano nas plataformas de financiamento coletivo foi a da RompHim – www.romphim.com. Mais do que criar uma revolução na moda mundial ou que quebrar paradigmas, os fundadores do Romphim queriam colocar em prática a instrução que receberam na faculdade.
Daniel Webster-Clark , Elaine Chen, Chip Longenecker e Alex Neumann são exemplo de empreendedorismo não só pelo sucesso inicial do seu produto, mas também pelo pragmatismo. Aprender, aplicar, analisar e replicar. Esse é o caminho que segue a ACED Design, a marca que trouxe de volta à moda o macacão masculino.
Em uma entrevista exclusiva com Daniel, pudemos saber um pouco mais do que motiva a existência da marca e quais são os planos para o futuro dos quatro amigos da Kellogg School of Management.
Com experiências profissionais no time de futebol americano San Francisco 49ers, na Guarda Costeira dos EUA e na People’s School of Music em Chicago, em 2017, Mr. Webster-Clark assumiu a função de Diretor de Marketing na ACED.
Confira a entrevista!
How long did it take from the day you guys had the idea for RompHim to the day you launched the Kickstarter campaign?
It took us just about 6 months of work to get from idea to launch. We went through countless prototypes and redesigns, working to get the fit exactly right. It’s tough to make a garment that’s one piece and stylish that could be worn at the beach, the bar, or the volleyball court.
How does the process of buying the fabrics, sewing, packaging and shipping work?
We take a very active role in each step of the production process. Elaine Chen, one of our co-founders, is our Head of Product, and she is constantly on the lookout for new styles and fabrics. RompHim is being manufactured in the U.S. Elaine also manages the relationship with our multiple production partners as we work to get as many people romping as quickly as we can!
How did you plan your crowdfunding campaign and how important was Kickstarter to the initial sucess of your company?
How many people are there in the RompHim team?
What are you planning for the future of ACED Design?
We’re here to stay! Our R&D team is working on developing our next product – we won’t ruin the surprise yet, but stay tuned and you’ll see plenty more from us.
We’ve added several team members already for the summer, including fellow MBA graduates and undergraduate interns. We’re also expanding our partnerships in other areas, and are excited for the team to continue to grow.